Are you looking for something that will not only get your company name out there, but will also bring your team together? One great solution to this is to get your company involved in a corporate outreach project. This can be anything from a blood drive at your office to becoming a large donor for a charity in your area and volunteering with them. Besides helping those in your community, getting your company involved in a corporate outreach project can have many benefits. Check out some of the biggest below.
Getting your team out of the office and helping out your community is a great way to bring everyone together. Not only is it a great bonding experience, it will also help grow your overall employee engagement which, in turn, will help reduce your employee turnover. Employees that feel they are making a difference are more likely to stick with and grow with your company. Plus, who doesn't love getting out of the office for a day to make a difference in the lives of others.
While the greater purpose of corporate outreach is to give back to the community, it does have its PR perks. Getting your company involved in a cause located in your community is a great way to get your company name out there and increase brand awareness by showing your company in a positive light. Depending on the type of charity you partner with, many will put your company name and logo on their marketing materials that it puts out in the community which can expose your brand to those who may not have found your brand otherwise. People like to support brands that are helping improve the lives of others.
A strong corporate outreach program is one way you can help attract the best talent to your company. You will not only attract more attention from job seekers but you will also attract the attention of those who will be the best cultural fit for your company. People who feel strongly about giving back to their community want to work for a company with the same belief.
Adding an outreach project to your corporate culture not only helps grow your culture is a positive way, but it will give others a tangible idea of what your company is really about beside just the product or service you offer. It will also allow your employees to really get involved with your culture in a fun, interactive way. If your company doesn't have a distinct culture, getting involved with a cause you're passionate about is a great place to start.
Corporate outreach programs can benefit your company in many ways and help you grow. What outreach programs does your company participate in?