A company’s internal communication plan is crucial to sustain, develop and grow the business. Without a solid line of communication, the goals, values and practices can’t be implemented, leading to a fragmented organization. This blog will provide a few steps to improve your company’s communication, allowing you to take advantage of the benefits that come with a cohesive unit.

1 - Develop Plan

The first step for any process is to develop a strategy to accomplish the given task. For this example, you have to understand what you want out of your internal communication. Some questions you may ask yourself include: 

• What kind of information am I looking to provide? 
• Can I further develop something that I already have in place? 
• How will this plan be implemented? 
• What is the timeframe for completion?

After answering those questions, you will be able to explore the process of implementing your internal communications plan. An important reminder, before you get to that stage, is to never lose sight of your big picture goals and strategy. It can be easy to get wrapped up in day to day functions when you put the plan into practice.

2 - Inspire Action

During the implementation stage of the process, it is critical to provide information that causes your employees to act. You don’t want to simply provide information; you want to show your employees the point you are trying to get across. A few ways to do this would be to use:

• Visuals
• Metrics
• Calls to Action
• Rewards

These will bring meaning and entertainment to your words. Your employees will be more likely to pay attention and remember what you say.

3 - Monitor Performance

The last step is monitoring and adjusting your internal communications to ensure effectiveness is kept at its peak. Everything gets old after a certain time. It is critical to make changes occasionally to keep your employees engaged. Another way to maintain engagement is to provide a channel for feedback that will further insight into the ideas and feelings of your team.

Communication is a part of building a successful company culture. If you are looking for more ideas on how to do this, check out a blog on the subject here.